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NASCAR Champion Jeff Gordon and Listen Carefully Promote Hearing Health

October 09, 2015 Press Release

MINNEAPOLIS (October 9, 2015) — NASCAR champion Jeff Gordon is no stranger to winning races and the roar of the crowd. Since his work space is usually made up of loud engines and tens-of-thousands of screaming fans, he needs to take extra care to protect his hearing.

Starkey Hearing Foundation is proud to announce that Gordon and Listen Carefully® are partnering to promote healthy hearing and to raise awareness about noise-induced hearing loss.

“I’ve lived most of my life on and around the race track. I love every sound but, believe me, it’s loud,” Gordon said. “If you’re exposed to loud sounds, whether it’s a rock concert or headphones, hearing damage can happen within minutes. And when it does, it’s permanent. That’s why we are encouraging people to listen carefully.”

Did you know that as little as 10 seconds in a loud stadium or racetrack is enough time to damage your hearing? If it sounds loud, it is loud. Download Starkey Hearing Foundation’s Listen Carefully app from iTunes® or from Android™ to measure surrounding sound levels and receive a warning that encourages hearing protection when the noise is too loud.

Watch Gordon’s important Listen Carefully awareness message here:

Life is loud. Listen Carefully. For more information, go to!

About Listen Carefully

Listen Carefully is Starkey Hearing Foundation’s domestic public awareness campaign to educate Americans about noise-induced hearing loss and prevent a hearing loss epidemic.  Currently, one in six American teenagers suffers from hearing loss due to high-volume sounds, such as loud concerts, ear buds, hair dryers, lawn mowers, and sports venues. Teen hearing loss has increased 30 percent in the last decade alone, and the trend is approaching epidemic proportions. Noise-induced hearing loss is irreversible, but preventable. Visit or for more information.

About Starkey Hearing Foundation

Starkey Hearing Foundation uses hearing as a vehicle to reflect caring and change lives around the world. Disabling hearing loss affects more than 360 million people, including 32 million children, worldwide, yet many do not have access to the hearing devices that can help them. Starkey Hearing Foundation has pledged to provide more than one million hearing aids to people in need this decade and currently gives more than 175,000 hearing aids annually. Starkey Hearing Foundation also promotes hearing health awareness and education through the Listen Carefully campaign and provides hearing instruments to low-income Americans through the Hear Now program. Started as the philanthropic effort of Starkey Hearing Technologies, Starkey Hearing Foundation was founded by William F. Austin in 1984. For more information on Starkey Hearing Foundation follow them on Facebook and Twitter, or visit


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